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EVENTS
Tuesday, January 27, 2009 @ 7:30 a.m.
Topic: TBA
Speaker: Jeff Lamb
Location: The Columbus Chamber of Commerce Building
Description of the event to come soon.
February, 2009 @ 7:30 a.m.
Topic: TBA
Speaker: Ryan Squire of NBC4
Location: TBA
Description of the event to come soon.
Past Events:
Thursday, December 18, 2008
Topic: "Dispelling Myths and Fears of Using Social Media in Business"
Speaker: Brian Link, Internet / Social Media Consultant @ BE Interactive Consulting
Social Media has great buzz and a lot of people are talking about it but many businesses haven’t quite embraced it yet. Come learn about using Social Media in a business context, discuss the reasons why companies are hesitant to adopt and some best practices you can apply in your organization today.
Brian Link, recent VP of Technology from Digg.com, runs a Columbus based Social Media consulting company BE Interactive Consulting and will speak with Nick Seguin, a strategist from dynamIt Technologies, and Angela Siefer, owner of Shiny Door, a Social Media training consultancy.
SESSION PREP READING: Anyone new to Social Media or would simply like more background before the presentation can read the following for a baseline understanding (See Social Media Primer docs). The presentation will be interactive so bring any questions specific to your company’s Social Media usage and strategy to the presentation.
CLICK HERE TO DOWNLOAD BRIAN LINK'S PRESENTATION
Tuesday, November 18, 2008
Topic: "Integrating Online and Traditional Marketing" Panel Discussion
Learn from our panel of Marketing Managers with real-life experience integrating new Internet strategies with traditional marketing. The discussion will cover topics such as budget allocation, measurement, differences in planning and execution, and selling it internally. Join us for an engaging 1 hour session and answer many of the questions that you have probably been asking yourself.
Panel Members Include:
Adrienne Shinn – Web Manager, OhioHealth
Todd Ross – Marketing Director, Artromick
Jamie Timm – Director of Marketing, Columbus Chamber of Commerce
Mike Morgan – Marketing VP, Netsmart
Jeff Lamb – President, DOmedia
Thursday, October 9, 2008
Topic: "Making Social Media a Reality"
Speaker: Tricia Jackson of AAA
Trisha Jackson of AAA spoke for OWL on “Making Social Media a Reality" on October 9, 2008. Trisha talked about what social media is, how to build a brand with social media, how to get started, and how to gain buy-in from your organization. She also highlighted specific examples of how she did this at AAA on a local and national level. Don’t miss this opportunity to learn from Trisha’s case study on using Social Media in business today. Tricia's presentation covers the following topics:
- Overview of Social Media: What is it?
- Building your personal brand: People, not companies, create relationships and represent the brand.
- Engaging in the conversation: How to get started
- Starting the groundswell at your company: How to build credibility and gain buy-in within your organization
- AAA case study: Local and National efforts
CLICK HERE TO DOWNLOAD TRICIA' JACKSON'S PRESENTATION
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