Hiring an SEO company is not a wasted business marketing cost. In fact, it is more beneficial than any type of marketing strategies. Here are six reasons why you need an SEO company to push your business in 2015.
- Business promotion becomes synonymous to content promotion.
It was predicted that in 2015, content promotion would be the most important form of online marketing — even more important than inbound marketing or essentially, the practice of expanding your network through inbound links.
- Mobile marketing creates a whole new market.
New markets are seen emerging from mobile platforms alone. These markets use smartphones and tablets more often than TV and radio. SEO content dedicated to mobile platforms would bring in a new segment of customers. An SEO company can help your website become more mobile-friendly.
- Consumers frequent search channels more often than before.
Do customers search for good buys online through search engines? Yes, but a huge market segment now uses search channels to look for products and services that they can spend on. Such search channels include Amazon, Barnes and Noble, Yelp, Google Store, Wikipedia, and even social media sites commonly used for businesses, such as LinkedIn, Facebook, and Instagram. An SEO company can help your business penetrate these directories.
- SEO is predicted to create a new section within businesses.
More businesses will now have a new content department that will be in charge of promoting the business online and increasing market exposure. A new title will be up for grabs: director for content. Your competitors are probably seeking the help of a local SEO & PPC agency, similar to Bulldog to guide them through this transition by now.
- New technologies are emerging to make your business more accessible.
Many businesses have already launched their own mobile applications downloadable via Google Play Store and other similar sites. Imagine if you can be in people’s smartphones and tablets ready for access any time they want to. Getting closer to your market also increases your chances of closing a sale. Other technologies that an SEO company can help you with include voice search, widget support, and code upgrading to make your content readable.